Falcons Thrilled to Connect with German NFL Fans

Atlanta Falcons in Germany: Expanding Reach and Connecting with Passionate NFL Fans

The NFL has recently announced an exciting opportunity for the Atlanta Falcons to expand their reach and connect with passionate NFL fans in Germany. Through the NFL's Global Markets Program, the Falcons have been awarded international marketing rights in Germany, allowing them to tap into the booming market and deliver a quality NFL product to German fans. With millions of ticket requests for the 2022 regular-season game at Munich's Allianz Arena, it became evident that Germany has a deep passion for NFL football.

A Natural Fit for the Falcons

Among the various countries available, Germany stood out as a natural fit for the Falcons. The team has strong partnerships with major companies that have a significant presence in Germany, such as Mercedes-Benz and Delta. Expanding their operations directly in Germany will enable the Falcons to extend their organizational pillars to a new audience.

Supporting the Military

The Falcons are committed to supporting the military, and Germany is home to a large number of U.S. soldiers working and living abroad. By establishing a presence in Germany, the Falcons will have the opportunity to expand their reach and support troops across the Atlantic. Falcons team president Greg Beadles emphasized the natural connection between the Falcons' dedication to the military and Germany's status as one of the largest countries in terms of U.S. bases.

Promoting Flag Football

Another key area of focus for the Falcons is flag football, particularly girls flag football. Germany boasts high participation rates in flag football, making it an ideal market for the Falcons to continue promoting the sport. With over 30,000 flag football participants already in Germany, the Falcons aim to build upon this existing foundation and further establish themselves as leaders in girls flag football. Expanding their fan base in Germany aligns perfectly with the Falcons' goals in this area.

The Enthusiastic German Fan Base

The Atlanta Falcons Germany fan club, a grassroots organization of diehard Falcons fans, is eagerly awaiting the team's increased presence in their country. This dedicated group of fans has shown unwavering support for the team and has actively engaged with Falcons-related activities. From attending home games at Mercedes-Benz Stadium to hosting a video podcast in German for fellow fans, the German fan club is ready to embrace the Falcons' new initiative.

Exciting Plans for the Future

The Falcons have ambitious plans for their future endeavors in Germany. These plans may even include a Falcons home game played in Germany in the near future. After witnessing the overwhelming reaction to NFL football in Germany during the 2022 season, with the league set to play two more games in Frankfurt this season, the Falcons are eager to play in front of an enthusiastic crowd, including a significant German fan base.

Building a Foundation

The Falcons see the German fan club as the foundation for their endeavors in Germany. With their commitment to introduce this effort to German fans and involve them in the initiative, the Falcons aim to nurture a strong and passionate fan base in the country. They plan to bring German fans to London when the team plays the Jacksonville Jaguars on October 1 at Wembley Stadium, signaling the start of an exciting journey that will unfold over the next four to five years.

A Promising Future

The Falcons' venture into Germany signifies a promising future for the team and the NFL. As they embark on this new chapter, the Falcons are enthusiastic about the opportunities that lie ahead. From the potential for future Falcons home games in Germany to the continued growth of the German fan base, the team is excited about their prospects in this vibrant market.

In conclusion

The Atlanta Falcons are thrilled to have the opportunity to connect with German NFL fans through the NFL's Global Markets Program. With Germany's passion for NFL football evident from the overwhelming demand for tickets and the active participation in flag football, the Falcons are well-positioned to establish a strong presence in the country. By expanding their reach and involving the dedicated German fan base, the Falcons are set to create an exciting future that includes potential Falcons home games and further engagement with the vibrant German market.